Inside the Loop
Gore.gif is an accomplished creative professional and digital artist whose career spans over two decades in the advertising and communications industry. As the founder and long-time Creative Director of an internationally recognized agency, Gore.gif has led innovative campaigns across virtually every form of media, consistently pushing the boundaries of storytelling and design.
In 2016, his curiosity was captured by the emerging world of blockchain technology—an interest that soon deepened into a passion with the rise of NFTs and the vibrant, decentralized art movement that surrounds them. This space offered Gore.gif a long-awaited outlet for personal artistic expression, allowing him to explore a distinct aesthetic often described as hypnotic and dark.
He minted his first animation in October 2022 and has since continued to create during the rare quiet moments of his otherwise fast-paced professional life. Although his work spans several blockchain ecosystems, Gore.gif feels a profound connection to the Tezos Art Community, which he calls “the most beautiful flower ever to bloom on a blockchain.”
Artistic Approach
Gore.gif’s creative process blends inspiration, research, technical skill, and a touch of serendipity. Specializing in animation, he views movement as a core value of digital art. Not trained as an illustrator, Gore.gif fully embraces the era of AI, combining AI-generated frames with his expertise in photocomposition to bring each loop to life, frame by frame.